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DBA: Oregon’s Business
Association for Entrepreneurs with Disabilities
Self-employment and
entrepreneurship can be a rewarding but oft-times
difficult career path to choose – a path that, for
someone with a disability, can be fraught with even more
difficulty. Fortunately for Oregonians with
disabilities, they have a unique resource to help them
forge their way through the challenges and opportunities
of self-employment - the Differently-Abled Business
Association (DBA). In this recent interview we learned
a lot more from DBA’s Director, Kedma Ough.
OBLN:
Kedma, give us a brief introduction to the Differently-Abled
Business Association.
Kedma
Ough: The Differently-Abled Business Association
(DBA) is a business association designed to support
entrepreneurs with one or more disability in starting
and growing their own businesses.
From an economic development
perspective, we are very similar to other Chambers of
Commerce except for our strong focus on technical
assistance for our members. In a traditional Chamber,
the focus is on networking between members. We provide
those networking opportunities but we additionally
provide business development services to help our
members keep progressing to the next level of business
growth. We offer a wide range of services to our members
– including assistance with business plans, marketing
strategies, access to finance, etc.
OBLN:
How many members to you have at the present time?
Kedma Ough: We have just
completed our second year of operation and we are
working with 60 members. Our membership numbers continue
to grow in relation to our own capacity. Since our focus
on quality of service rather than quantity of members,
we do a lot of high-end technical assistance and the
total number of clients we can support is regulated by
our core mission – to create sustainable businesses with
strong potential for long-term growth.
Compared to traditional economic
development programs, this kind of intensive technical
assistance is unusual. Whereas it would be easy to
enlist a higher number of clients by offering
non-personalized web-based or classroom-based services,
our services are intensive and individualized. It takes
one-on-one time and effort to really get someone to the
next level in their business development – and that is
what we are known for.
With most of our members, we
conduct a full assessment of their business or business
concept. The assessment is very individualized and
covers not only on the business, but on the capabilities
of the entrepreneur themselves – including the impact
that their disability might have. This is really a
comprehensive pre-business feasibility study – to see
where the client is really at. (Self employment also
isn’t for everybody. These assessments also help the
clients decide if it really makes sense for them.)
OBLN:
You obviously support clients with to start new business
ventures, but do you also support entrepreneurs who come
to you with their businesses already up and running?
Kedma Ough: Absolutely.
Many times when clients with existing businesses come to
us, it is either because they have encountered problems
and are in a “struggle mode” or because they aren’t sure
how to get their company to the next level. They may
have reached a plateau in their existing market and want
to know how they can get government contracts or how to
get a second-phase business loan that will infuse
capital and enable them to reach the next level. They
may be encountering problems with employee issues.
Existing businesses have different needs than those that
are starting up.
OBLN:
What sizes and types of businesses are operated by your
members?
Kedma Ough: We have some
amazing stories about clients who have grown their
businesses into larger companies with several employees,
but most of our members are one-person operations. For
self-employment in the U.S., the fastest growing
business sector is one-person operations. Also, due to
the nature of their disabilities, many of our clients
need a home-based business model and flexibility in
their hours. They want to keep their businesses small,
manageable and comfortable.
Our clients have a wide range of
businesses. There are companies focused on inventing,
social services, bookkeeping, web design, housekeeping,
construction, manufacturing, artists, consulting,
coaching, and others. What is fundamentally consistent
with all our clients and their businesses is that they
are coming with background in an industry that they know
and understand and they want to provide a solution to
something they have recognized a need for.
OBLN:
Self employment sounds like an exciting alternative to
some of the traditional career paths that many people
with disabilities are channeled into.
Kedma Ough: Prior to
coming to us, 90% of our clients have existed
exclusively in a social service culture – one that has
offered them limited opportunities such as minimum wage
jobs unaligned with any of their personal interests.
Coming to us, we assess their interests and skill sets
and get them into an income-generating situation where
they can excel, enjoy what they are doing, and be
profitable. As much as DBA is social-service oriented we
are 100% business focused. For our clients, this is a
refreshing approach to their career development.
Having
said that, with respect to traditional employment and
self-employment, it also doesn’t have to be either/or.
You can do both. You can have a “day job” and do graphic
design or operate an eBay store on the side. This is a
great way to put food on the table and build a business
without being overly stressed during the critical months
of building a business.
OBLN:
You seem to bring a lot of personal passion and
commitment to this endeavor. Where does that come from?
Kedma Ough: Kedma Ough:
Some people do things because they are just driven to do
it. I am one of those people. I grew up in a situation
that didn’t afford me much opportunity. Based on that
personal experience, my passion is all about forging
ahead and removing barriers for others allowing them to
gain greater opportunity for succeeding in their chosen
field of business.
During my career, I fell in love
with supporting small businesses in general and
specifically those run by people with disabilities.
Simply put, it is just something that I feel a need to
do and is no longer an option in my heart.
OBLN:
As the Differently-Abled Business Association begins
it’s third year of operation, what do you envision for
the future?
Kedma Ough: In the coming
year we intend to figure out how to better use both
technology and the success of our clients to our favor.
We want to improve on our use of telecommunications to
reach out and build more capacity – possibly through
webinars or teleconferences. Secondly, we want to create
stronger mentor connections – enabling our successful
clients to effectively mentor our new clients.
OBLN:
It sounds like your members might offer services that
could be of value to larger businesses in the community.
Do you do any collective marketing to other companies?
Kedma Ough: We are keen
on linking Oregon businesses with the contracted
services of our members and we are building a directory
of member services. We are hoping that our
collaboration with the Oregon Business Leadership
Network can help us to make those connections. I would
also welcome inquiries from any interested business
people who read this article.
Visit the website of the
Differently-Abled Business Association
Contact Kedma Ough by email:
avitabiz@comcast.net
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